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A Few More Thoughts from Christopher Barger

Two weeks ago I shared some online marketing/PR wisdom from GM’s social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up. Most important social networking tools:...

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Book Review: Marketing That Matters

In writing Marketing That Matters, authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on...

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